Profile with a point of view
I’m Sarah Jurado, a strategic communications consultant working with organisations and senior leaders on messaging, profile, media relations, thought leadership, campaigns, and reputation.
I help organisations build profile with a point of view, from getting clear on what they want to be known for, to shaping messages that carry weight, and turning evidence and expertise into profile, thought leadership and communications that build trust.
Shape the message
I help organisations get clear on what they want to be known for — shaping messages, narratives and communications that are credible, distinctive and grounded in substance.
Build the profile
I help organisations build a profile with substance — increasing visibility, strengthening credibility and reaching the audiences that matter.
Strengthen trust
I help organisations and teams communicate with clarity, care and credibility — building confidence internally and trust externally.
“Sarah was exceptional from start to finish. She quickly understood both my objectives and the wider business context, bringing insightful ideas and a genuinely tailored approach. The result was a practical, well-structured communications strategy that gave me a clear roadmap for success — and one I have since successfully put into action.”
— Cezanne Ritchie, Sector Governance Champion Lead, Education Training Foundation My services
I provide senior strategic communications advice and hands-on delivery for organisations and leaders who want to clarify what they stand for, build a distinctive profile and communicate with greater impact.
Strategic communications consultancy
Communications strategy and planning to support profile, trust and growth.
Thought leadership & profile
Turning expertise into profile, engagement and action.
Campaigns & external communications
Issues-led campaigns that strengthen credibility with the right audiences.