About me
I’m Sarah Jurado, a communications consultant who helps organisations build profile with a point of view.
I help clients communicate with more clarity, confidence and purpose, strengthening their profile, building trust and creating opportunity.
Working with senior leaders and communications, marketing and business development teams, I turn ideas, evidence and expertise into communications that people can understand, use and act on.
My approach is thoughtful, practical and well-researched. I bring calm capability, curiosity and energy to the work.
My experience
Profile without substance is just noise. My experience is in helping organisations find the substance — and turning it into profile that matters.
I work on projects, campaigns and advisory support for organisations that need clearer messaging, stronger profile and more confident communications.
What I bring
25+ years’ experience working across professional services, membership bodies, charities and purpose-led organisations.
Where I’ve worked
EY, EY Foundation, CIPD, the Goldsmiths’ Company and the Goldsmiths’ Foundation.
What I’ve done
Campaigns, media relations, leadership profile, thought leadership, stakeholder communications, reputation and issues management, and collaborations.
EY
Led proactive and reactive external communications – from revenue generating campaigns to media relations, leadership profiling, reputational issues and stakeholder engagement — in a complex, regulated, high-profile global business.
Goldsmiths’ Company
Helped reposition a 700-year-old institution around a clearer public story, including its first communications strategy, brand identity and narrative framework. I was the first woman on the Senior Leadership Team in its history.
Chartered Institute for Personnel & Development
Led brand, communications and thought-leadership campaigns for the UK professional body for HR and people development, including on job quality and the future of work.
EY Foundation
Built its brand and communications from the ground up for the start-up charity focused on social mobility and access to opportunity.