Profile without substance is just noise

For organisations and senior leaders, profile is strongest when it is built on substance and rooted in a point of view.

That can feel uncomfortable. A point of view can be mistaken for something political, divisive or risky. There is often a concern about what clients, funders or stakeholders will think. Sometimes an organisation is still developing a service or offer and has not yet worked out what it really wants to say beyond the solutions being pitched.

But a point of view does not have to mean being political or putting reputation at risk.

A good place to start is with the problem you are trying to solve.

Ask yourself these questions to get closer to developing a profile with a point of view:

1.       What is the issue facing the sector, industry, clients, beneficiaries or communities you support?

2.       What are you doing to help solve it, and why should your audience care?

3.       What evidence, research or third-party data can you use to highlight the problem and show that the need is real?

That thinking sits behind Jurado Communications – helping organisations shape the message, build profile and strengthen trust.

Message me if you’d like to talk further about your communications requirements.